Sr. Product Designer,
Freelance
Main Clients: eOasia, HotelQuickly, Cardlinx, Akonadi Foundation
May 2008 — Current

Collaborate with entrepreneurs, small businesses, early stage start-ups, and corporations around the world. Provide full stack development of digital products such as websites, apps, and software for various businesses. Create branding, logos, design systems, and icons to enhance visual appeal and user experience. Produce UI/UX visual concepts, detailed storyboards, scenarios, and user flows to guide the design and development process. Implement various plugins, templates, and modules to extend website functionality and improve user engagement.

Senior Designer,
Publicis Groupe
Main Clients: Apple, Roadmaster
, Mastercraft
Oct 2021 — Jul 2023

Created comprehensive style guides, icons, and brand design systems to maintain consistency across all digital products. Worked in a fast-paced Agile/Scrum environment and adapted to various design requests from multiple stakeholders. Collaborated with cross-functional teams, including product managers, software engineers, and content designers, to drive the product development process and facilitated smooth implementation of designs. Engaged in the full cycle of product development, from ideation and user scenarios to journey mapping, wireframes, and prototypes.

Digital Designer,
Sköna
Main Client: LiveRamp
Oct 2021 — Jan 2022

Contributed to award-winning designs for LiveRamp, enhancing the brand's digital presence and recognition. Worked hand-in-hand with the Digital Design Director and other project owners across creative, strategic, and client services teams to develop cohesive creative concepts. Operated in a dynamic, fast-paced Agile/Scrum environment and consistently delivering high-quality design solutions on time.

Digital Lead,
Hero Digital
Main Client: TXU
 Energy
Aug 2019 — Oct 2019

Managed and collaborated with a team of designers, fostering a collaborative and innovative design environment. Provided art direction alongside other designers, ensuring cohesive and high-quality visual outcomes. Guided the design process from start to finish, encompassing ideation, advanced concepts, and thorough review of deliverables for accuracy. Applied experience design thinking to architect, prototype, mockup, and effectively communicate concepts and interactions.

Senior Web Developer,
Kaiser Permanente
Main Clients: Permanente Medical Groups & Dental Association
Feb 2019 — Aug 2019

Developed responsive, standards-compliant WordPress themes, ensuring visually appealing and user-friendly web interfaces. Designed graphic elements, prototypes, and wireframe designs. Created and implemented cohesive design elements to maintain brand consistency across all web pages. Acted as a subject matter expert on complex web development issues.

My creative journey has been shaped by a deep fascination with diverse cultures and their expressive mediums of art, design, and storytelling. Over the past decade, I've embarked on a transformative travel odyssey, exploring and immersing myself in the vibrant tapestries of cultures across continents. This global exposure has not only enriched my personal experiences but has also profoundly shaped my professional ethos.

Infusing my designs with a harmonious blend of global influences, I aim to craft visual narratives that not only captivate but also resonate deeply with diverse audiences around the world.