Kendric Smith
Creative Founder · Sr. Visual Designer · Oakland, CA

Founder, Designer, and Builder

16+ years turning complex challenges into design that works — Apple, Kaiser, LiveRamp, TXU Energy, Publicis. Now building my own.

16+
Years Exp
24+
Countries
F500
Client Tier
100+
projects
Visual Design / UI · UX / Brand Identity / App Design / Webflow / Creative Direction / AI Design / Web Development / Fortune 500 / Startups / Visual Design / UI · UX / Brand Identity / App Design / Webflow / Creative Direction / AI Design / Web Development / Fortune 500 / Startups /
About

The designer.
The founder.
Both.

I've spent 16+  years helping clients at the highest levels — Apple, Kaiser Permanente, LiveRamp, TXU Energy, and Publicis Groupe — turning complex challenges into designs that resonate on every level. My work spans visual design, UI/UX, branding, creative direction, app design, and web development.

Based in the SF Bay Area, I'm building startups from the ground up — bringing the same creativity and global perspective to problems I actually believe in. Currently building MatchaShip, AppStak, VAULT, and a civic tech concept for Oakland.

Living and working across 24+ countries didn't just shape my perspective — it became my methodology. Different cultures, different constraints, different aesthetics. Exposure is the best design education there is.

WebFlowWordpressSketchFigmaAdobe CCClaudeAi Automation  Airtable ChatGPT FlutterNotionShopify
Client Roster
01
Apple
Senior Visual Designer (2021 - 2023)
02
Kaiser Permanente
Senior Web Developer (2019)
03
LiveRamp
Brand Design · System
04
TXU Energy
Design Lead (2019 - 2020)
05
Publicis Groupe
Senior Visual Designer (2021 - 2023)
16+
Years
24+
Countries
F500
Clients
3
Ventures
Featured Projects
Global Perspective

24+Countries.

Living and working across 24+ countries didn't just shape my perspective — it became my methodology. Different cultures, constraints, and aesthetics. Exposure is the best design education there is.

Visited & worked in
Major hub
Visited / worked
North America
USA · Canada · Mexico · Costa Rica
4
Europe
UK · France · Germany · Spain · Netherlands +
8+
Asia Pacific
Japan · Thailand · Cambodia · Indonesia · China +
5+
Latin America
Colombia · Ecuador · Costa Rica · Guatemala  +
4+ 
START-UP FOUNDER 

Building what
I believe in.

Client-trained instincts meeting real stakes.

01
Soundbeing
Sound therapy app live on the App Store. Guided sessions at the intersection of frequency, mindfulness, and mental wellness.
appwellnessios
Active
02
MatchaShip
White-label ceremonial matcha with distinctive packaging design. Sourced from Uji, Kagoshima & Yame, Japan — built for brands that want to own the ritual.
cpgb2bshopify
Building
03
CreateAway
A global exchange platform connecting creatives with immersive travel and work experiences worldwide. See the world. Build your craft.
travelcommunitycreators
Building
04
Appstak
Accounting and cost-tracking tool built for founders building AI apps. Know exactly what you're spending — per model, per feature, per sprint.
Saasfoundersfintech
Concept
Let's Talk

Got something
worth building?

Whether you're a brand that needs its story told, or a founder who needs a product built — I want to hear it.

Book Time
Based in Oakland, CA — SF Bay Area
Available for select remote & onsite projects