Insight # 3 "Gathering Broad-Based Socio-Demographic Data"

This insight ensures that there will be a rich base of knowledge about the socio-demographic characteristics and of differences between market segments. This typically includes...

  • working status and occupation
  • household income
  • individual income
  • education
  • age
  • marital status
  • household structure (numbers, age)
  • ethnicity

...and other client-specific measures.

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