There's a lot more to qualitative research than a talented discussion moderator. The ability to stimulate interactive discourse is certainly a prerequisite, but building your brand or assessing your new strategy takes a lot more than moderator skills. Effective qualitative inquiry demands a dedication to detail and a flexible approach - a better approach - to generate the unique insights needed by unique clients.

QUALITY INSIGHT is a process of planning, executing, interpreting and reporting qualitative research where attention to detail and flexibility gives you the insight you need, when you need it, how you need it...

Quality Planning

If you're a new client, we work very hard to get to know you, your company and your business so that we can better understand your insight needs. We insist on knowing the purpose and the decision risk that underlies a study before we talk about research objectives or research design.

Quality Recruiting

We don't depend on someone else to write the recruiting questionnaire; we design the recruiting questionnaire with the same attention to detail that would be devoted to the most complex quantitative study. And we don't do this alone; we actively involve clients in this important step.

Quality Screening

Attention to detail sees us re-screen qualitative respondents before they participate in a study to make sure that they meet your stringent criteria. There is no compromise on study participants.

Quality Execution

Every aspect of study execution is designed with client convenience in mind. From user-friendly discussion guides to helpful hints for group respondents on how to participate most effectively; close attention to detail ensures quality results.

Quality Analysis

We do exhaustive analysis of taped discussions, generating actual respondent-ascribed transcripts, if that's what you require. If you're looking for something more "top-line", we'll give full effort to get you insight as fast as possible!

Quality Facilities

Only the best equipped facilities are used, with careful attention to fitting the facility to the study need. We insist upon the very best in audio/video recording, as required by our clients.

Quality Moderating

We adhere to a classical approach to qualitative inquiry. Our well-experienced and professionally trained moderators work extremely hard at stimulating maximum quality insight, by optimizing group dynamics and total-group participation.

Quality Reporting

Our reports are custom designed to meet specific client needs. Whether you require full written reports, with lots of verbatim quotes, or you simply need a brief top-line report, then that's what we will provide.

QUALITY INSIGHT offers you total flexibility in the design and execution of qualitative research - as you want it, when you want it, how you want it. For example, if you like to moderate your own group discussions, QUALITY INSIGHT can look after the administrative details and provide intensive and exhaustive analysis of your discussion tapes. Or you don't need a report; you've gotten all the insight you need from observing groups. Then that's all you pay for!

With flexibility like this, QUALITY INSIGHT offers the best possible value in qualitative research, you pay only for those steps in the process that you use!

For more information - or a proposal on how QUALITY INSIGHT can make a difference to your qualitative research, just drop us a line at info@kendricsmith.com.

40 Boteler Street, Suite 202, Ottawa, Ontario, Canada, K1N 9C8

Toll Free: 1-800-825-2290 Tel: (613) 594-2863 Fax: (613) 233-9527

Email: info@KendricSmith.com