Our breadth of experience and depth of expertise in doing marketing research and the dedication to excellence that characterizes our work should be reason enough for you to choose Kendric, Smith & Partners as your premiere marketing research agency. Need another reason? Perhaps having marketing research partners that are marketing professionals first and foremost should convince you that we should be on your marketing team. You see, we know where research fits in strategic marketing.

At Kendric, Smith & Partners, we see doing research for clients as more than just "a project". We recognize that marketing research is part of a bigger process - it's an integral and important element in the marketing process. It's role is to provide insight, to assess and pre-test the potential impact of marketing activity and to audit and measure the impact of marketing activity in the marketplace and on marketplace characteristics.

Because we know where research fits in the marketing process, we place considerable emphasis on translating research data into strategic insight. With Kendric, Smith & Partners research, you don't just get "findings" - you get strategic implications and marketing recommendations.

You can benefit from our broad range of experience and expertise to satisfy all of your research needs...

• market definition and brand-positioning with our highly effective approach to market segmentation research.

• diagnostic assessment and pre-testing with our unique and empirical approach to communications testing.

• monitor brand equity and marketing effectiveness with BRAND TRAC... customized tracking research that's effective, timely and high on good value.

• enhance brand value and optimize pricing with PRICE TRAC... undoubtedly, the most effective research approach to effective pricing.

• a better approach to qualitative research: QUALITY INSIGHT...attention to detail and flexibility gives you insight you need, when you need it, how you need it.

40 Boteler Street, Suite 202, Ottawa, Ontario, Canada, K1N 9C8

Toll Free: 1-800-825-2290 Tel: (613) 594-2863 Fax: (613) 233-9527

Email: info@KendricSmith.com